MKTG 607 - Marketing Management
Advanced concepts and analysis with a strategic focus on developing marketing plans and programs. Focus on marketing decisions in a globally competitive environment concerning market segmentation, targeting, and positioning. Covers the core marketing management concepts within a strategic framework. Formerly BUS 607.
Prerequisites: Post-baccalaureate standing.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:
- Demonstrate an understanding of fundamental concepts of marketing.
- Identify the scope of marketing covering different functions of a marketing manager.
- Identify ethical and legal implication of marketing decisions.
- Analyze global business opportunities and its implications on a firm’s marketing strategy.
- Apply the conceptual knowledge and analytical tools to systematically analyze and solve marketing problems.
- Make both strategic and tactical marketing decisions.
- Communicate the detailed analysis of marketing problems and alternative solutions in both verbal and written presentation of their reports.
- Integrate various elements of marketing to develop a marketing plan.
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