Apr 19, 2024  
2021-2022 Cal State East Bay Catalog 
    
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MGMT 674 - Corporate Entrepreneurship


Units: 3
This course addresses the challenges of making an established company entrepreneurial, including how to connect entrepreneurship with firm-level strategy, approaches for creating new products and businesses, and how to acquire, employ, manage, and refresh necessary tools and methods for entrepreneurship.

Prerequisites: Post-baccalaureate standing.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Identify, examine, and clarify the differences between independent entrepreneurship and corporate entrepreneurship.
  2. Learn how corporate entrepreneurship provides a framework for change and innovation in companies in order to cope effectively with new competitive realities in the global marketplace.
  3. Understand the challenges that limit corporate entrepreneurship and how to successfully navigate them.
  4. Learn how to use the various tools, methods, approaches, and architectures that organizations are employing for making an established company entrepreneurial.




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