MGMT 376 - Business Model Innovation

Units: 3
This course examines novel business models used by entrepreneurial and established companies and addresses how to identify key elements of business models, evaluate their strengths and limitations, and assess how to improve existing business models to achieve greater competitiveness.

Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Understand and be able to explain the purpose, role and importance of business models, including their key elements and the interactions and interdependencies among the elements.
Become familiar with cutting-edge business models used by new and established companies and be able to evaluate their strengths and limitations.
Demonstrate the ability to analyze business models utilizing appropriate frameworks, tools and techniques and make recommendations for business model improvement.
Demonstrate the ability to evaluate, design, and recommend innovative business models for entrepreneurial new ventures or businesses experiencing significant changes in their external environment.
Understand the role of business models in companies’ pursuit of innovation and competitiveness in modern markets.