HOS 355 - Advanced Lodging Management

Units: 3
Simulated management of a full-service hotel and other lodging facilities, including revenue management, group sales, marketing, public relations, and customer service.

Strongly Recommended Preparation: HOS 100, REC 100 and HOS 200.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Describe how supply and demand influences the price of hotel rooms
Successfully mix group business and transient business to meet a profit goal
Use marketing programs, within a budget, to meet revenue and occupancy goals
Make critical judgments on customer service matters
Discuss the proper handling of “walking” a guest, property management systems and the information they provide
List common surprises or special circumstances that front desk staff must handle
Use social media feedback to increase customer satisfaction ratings at a hotel
Read external market research reports, including pie charts, line graphs, and histograms
Plan appropriate menu offerings for a restaurant and price menu items to sell
Analyze the financial results and impact of a restaurant within a hotel
Plan the timing of staffing and activities to meet meeting schedules
Respond to guest satisfaction issues and improve banquet and meeting service
Plan housekeeping staffing to make sure that rooms are ready for incoming guests
Evaluate available supplies and reorder inventory to ensure adequate levels of supplies
Based on financial data, take action to decrease expenses and increase profit at a hotel
Take actions at their hotel to improve competitive positioning