HOS 210 - Meetings, Conventions, & Special Events

Units: 3
Managing and servicing meetings, conventions and special events. Topics include development of marketing plans, organizing the event, developing contracts, staffing, managing food and beverage, and billing.

Strongly Recommended Preparation: HOS 100 and REC 100.
Equivalent Quarter Course: HOS 4530.
Possible Instructional Methods: Entirely On-ground, or Entirely Online, or Hybrid.
Grading: A-F or CR/NC (student choice).
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Describe the scope of the convention, meetings and trade show industry in terms of types of meetings, who holds meetings, and emerging types of meeting facilities.
Explain considerations in the organizational design of a sales department, and outline how a sales office interfaces with other departments.
Identify characteristics of association meetings that are important for selling to that market.
Identify characteristics of corporate meetings that are important for selling to that market.
Summarize SMERF groups and explain how to approach selling meeting services and products.
Summarize the process of planning an advertising strategy and describe how public relations and publicity can help a property reach meeting planners.
List the elements of a letter of agreement or a contract and distinguish between those elements.
Describe considerations in determining who should coordinate hotel service to groups, and describe the duties and organizational relationships of the position of convention service manager.
Describe the format and uses of the specification sheet prepared by the convention service manager.
Identify typical function room furniture, meeting setups, and time and usage considerations.
Identify different types of food functions and types of food service, and describe trends in taste.
Summarize typical procedures for billing groups and for conducting a post convention review.