HSC 450 - Health Communication

Units: 3
Overview of health communication theory. Covers advertising, marketing, advocacy and lobbying. Examines funding mechanisms, legal requirements and restrictions on communication campaigns. Discusses the impact of health communication on health behavior. Use of data to measure campaign effectiveness.

Prerequisites: HSC 315 and HSC 360.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.
Course Typically Offered: Spring ONLY

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Summarize the fundamental principles of health communication theory
Explain core marketing and advertising principles of health communication
Discuss effective advocacy techniques to health communication
Describe the legal and financial restrictions on communication campaigns, including advertising, social marketing, and advocacy/lobbying
Discuss the impact of existing health communication campaigns, using appropriate data.
Identify the ways that different media are used in health communication campaigns, including mass media and electronic technologies.