Apr 23, 2024  
2021-2022 Cal State East Bay Catalog 
    
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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POSC 333 - Grab ‘Em by the Politics: Campaign Skills


Units: 3
Professional skills in running and organizing election campaigns.  Reading and practice in framing issues, political strategy, campaign management, advertising, polling, speech writing, media relations, Internet use, fund-raising, building and sustaining support of organizations and interest groups.

Equivalent Quarter Course: POSC 3375.
Possible Instructional Methods: Entirely On-ground, or Entirely Online, or Hybrid.
Grading: A-F or CR/NC (student choice).
Course Typically Offered: Variable Intermittently


Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Theory and practice of campaign management including; political strategy, issue framing, advertising, polling, speech writing, media relations, fundraising, and lobbying.
  2. Students will practice campaign skills through in-class exercises, written assignments and group projects using a variety of tools and techniques. 
  3. These skills will be useful in influencing both elections and policy outcomes.




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