Oct 02, 2022  
2021-2022 Cal State East Bay Catalog 
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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ART 331 - Design Concepts and Narratives

Units: 3
Development of conceptual design solutions to communicate ideas, information and narrative in response to a creative brief. Ideas are visualized using design elements and principles and refined through design thinking, iteration and problem solving processes.

Prerequisites: ART 102.
Equivalent Quarter Course: ART 3810.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Explore the graphic expression and visualization of an idea through the use of design elements and principles, type and image relationships, object symbolism and format spatial organization;
  2. Demonstrate creative problem solving strategies and idea generation methods while working within project constraints;
  3. Confidently create and manipulate graphic assets by using professional knowledge of best practice choices for appropriate vector, bitmap and desktop publishing software applications;
  4. Utilize design thinking processes of initial research, visualization of multiple concepts, sketching, prototyping and iterative idea refinement for development of creative project work;
  5. Critically evaluate, discuss, reflect and review technical, aesthetic and conceptual design decisions, project outcomes and professional standards of work for their own work as well as that of others.

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