ART 430 - Typography for Print and Interactive Publications

Units: 3
Emerging relationships between typography, publication design and technology. Content covers the expressive elements and forms of typography for print and online publications, user interactivity, page and screen architecture and the influence of audience, culture and history.

Prerequisites: ART 330, ART 331.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Describe a range of historical and contemporary approaches to typography, publication design and new media;
Experiment with typography conventions, narrative structures, visual hierarchies and interactivity in sequential page or time-based projects for engagement with targeted audiences;
Produce typographic solutions of increased content complexity, factoring in design considerations for print media and electronic screen formats;
Explore the relationships between experimental, kinetic and functional typography and address issues of readability, legibility and their impact on reader / user experiences;
Use typography to effectively communicate subject matter, voice and tone with emphasis on design organization, information hierarchies, sequence and use of typographic principles and grid structures;
Develop prototypes of typographic and publication designs at an advanced level of professional readiness for online and offline reproduction.