Mar 29, 2024  
2020-2021 Cal State East Bay Catalog 
    
2020-2021 Cal State East Bay Catalog [ARCHIVED CATALOG]

Add to Folder (opens a new window)

MGMT 670 - Strategic Industry and Competitive Analysis


Units: 3
Key concepts, tools, and principles of industry analysis, competitive analysis, and strategy formulation. Students learn to understand industry structure, develop competitive strategies, define firm boundaries, allocate critical resources, and position firms for value creation and capture.

Equivalent Quarter Course: MGMT 6420.
Possible Instructional Methods: Entirely On-ground or Hybrid.
Grading: A-F grading only.



Add to Folder (opens a new window)