MKTG 630 - Seminar in International Marketing

Units: 3
Advanced knowledge and managerial skills needed in international marketing. Key topics include marketing concepts, tools, and considerations set in a cultural context. Case studies, lectures, and group/individual projects provide managerial insight and expertise in designing effective global marketing strategies.

Prerequisites: MKTG 607.
Equivalent Quarter Course: MKTG 6470.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.