Sep 27, 2022  
2020-2021 Cal State East Bay Catalog 
    
2020-2021 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 440 - Marketing Strategy


Units: 3
Integrate major themes in core and elective marketing courses. Topics include segmentation, targeting, positioning, differentiation, and other strategic considerations. Focus is on how to create, gain support for, and execute marketing plans that build strong and enduring businesses.

Equivalent Quarter Course: MKTG 4400.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring






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