MKTG 425 - Business-to-Business Marketing

Units: 3
Strategy development for marketers whose customers include other businesses, the government, and institutions. It explores the buying behavior of organizations as customers. Other topics include segmentation, product development, distribution, pricing, and personal selling and sales management.

Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring