May 19, 2022  
2020-2021 Cal State East Bay Catalog 
    
2020-2021 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 425 - Business-to-Business Marketing


Units: 3
Strategy development for marketers whose customers include other businesses, the government, and institutions. It explores the buying behavior of organizations as customers. Other topics include segmentation, product development, distribution, pricing, and personal selling and sales management.

Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring






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