MKTG 420 - Product, Service, and Brand Management

Units: 3
Product concept evaluation, optimal product design, test marketing, market segmentation, product planning, service delivery, failure, and recovery, service quality, branding elements, brand equity, and strategic branding.

Equivalent Quarter Course: MKTG 3440.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring