Units:3 Major concepts, theories, and applications of consumer behavior. Focus on the “why” of marketing- why consumers prefer certain products and services to other alternatives and the techniques that marketers use to understand and influence consumer’s needs and wants.
Equivalent Quarter Course: MKTG 4417. Possible Instructional Methods:Entirely On-ground, or Entirely Online. Grading: A-F grading only. Course Typically Offered: Fall & Spring