May 21, 2022  
2020-2021 Cal State East Bay Catalog 
    
2020-2021 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 610 - Marketing Research


Units: 3
Provides students with tools to evaluate and undertake marketing research projects. Demonstrates how research applies to marketing strategy, advertising, globalization, and product development. Emphasizes practical experience in planning and implementing marketing research for marketing decision making through assignments and/or projects.

Prerequisites: MKTG 607.
Equivalent Quarter Course: MKTG 6401.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.



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