MKTG 610 - Marketing Research

Units: 3
Provides students with tools to evaluate and undertake marketing research projects. Demonstrates how research applies to marketing strategy, advertising, globalization, and product development. Emphasizes practical experience in planning and implementing marketing research for marketing decision making through assignments and/or projects.

Prerequisites: MKTG 607.
Equivalent Quarter Course: MKTG 6401.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.