MKTG 622 - Pricing Management

Units: 3
Pricing strategies, tactics, methods, laws, treatment of costs, effect of sales promotion, consideration of competition and customers for pricing. Lectures, discussion of relevant articles, and analyses of cases and pricing problems emphasized.

Prerequisites: MKTG 607.
Equivalent Quarter Course: MKTG 6412.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.