MKTG 620 - Product and Brand Management

Units: 3
Management of the firm’s product or service offerings. Key topics include product development, product positioning, estimation of market potential, and profitable brand strategies. Emphasis on development of meaningful criteria for decision making in the area of product and brand management.

Prerequisites: Post-baccalaureate standing, MKTG 607.
Equivalent Quarter Course: MKTG 6411.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.