Jul 12, 2024  
2020-2021 Cal State East Bay Catalog 
    
2020-2021 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 614 - Buyer Behavior


Units: 3
Theories, concepts, methods, and empirical findings regarding buyers’ decision making processes and choice behavior from buyers, marketers, and public policy makers’ perspectives. Lectures, discussion research articles, case analysis, and research project emphasized.

Prerequisites: MKTG 607.
Equivalent Quarter Course: MKTG 6410.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.



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