Feb 05, 2023  
2020-2021 Cal State East Bay Catalog 
    
2020-2021 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 300 - Marketing Principles


Units: 3
Overview of marketing concepts and practical applications including considerations in designing effective marketing programs. Through a mix of lectures, discussions, and/or projects, students will understand the scope, the process, and the role of marketing in business firms and non-profit organizations. Formerly BUS 325.

Equivalent Quarter Course: MKTG 3401.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring






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