MKTG 434 - Social and Digital Media Analytics

Units: 3
This course provides an introduction to the fundamentals of social and digital media analytics. Topics include: social and digital media landscape and common metrics, social listening, social and digital media data analysis, interpretation and application.

Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently