Nov 08, 2024  
2020-2021 Cal State East Bay Catalog 
    
2020-2021 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 632 - Seminar: New Venture Marketing


Units: 3
Critical marketing activities in new ventures. Focus on identifying potential customers, researching their needs, developing marketing strategy, designing a marketing communication process, and delivering the products/services in new ventures.

Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.



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