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Nov 08, 2024
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MKTG 632 - Seminar: New Venture Marketing Units: 3 Critical marketing activities in new ventures. Focus on identifying potential customers, researching their needs, developing marketing strategy, designing a marketing communication process, and delivering the products/services in new ventures.
Possible Instructional Methods: Entirely On-ground, or Hybrid. Grading: A-F grading only.
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