MKTG 432 - Marketing for New Ventures

Units: 3
The role of marketing in new ventures. Focuses on learning a conceptual framework for understanding customers, designing appropriate marketing activities, making marketing decisions and addressing marketing problems in building a new venture.

Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently