Jun 17, 2024  
2020-2021 Cal State East Bay Catalog 
    
2020-2021 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 628 - Seminar in Digital Marketing


Units: 3
This course provides an introduction to the theory and practice of interactive and digital marketing. Topics include: social media marketing, online advertising, search engine optimization/marketing, email marketing, mobile marketing, and digital marketing analytics.  

Prerequisites: Post-baccalaureate standing.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.



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