MKTG 628 - Seminar in Digital Marketing

Units: 3
This course provides an introduction to the theory and practice of interactive and digital marketing. Topics include: social media marketing, online advertising, search engine optimization/marketing, email marketing, mobile marketing, and digital marketing analytics.

Prerequisites: Post-baccalaureate standing.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.