May 21, 2022  
2020-2021 Cal State East Bay Catalog 
    
2020-2021 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 601 - Managerial Communication


Units: 1.5
Managerial communication concepts, tools, and skills. Emphasis on building advanced oral and written communication skills in the context of managerial leadership. Apply communication tools and knowledge: self assessment; interpersonal, organizational, and intercultural; focus on the role of persuasive communication.

Prerequisites: Post-baccalaureate standing and department consent.
Credit Restrictions: Not open to students with credit for BUS 601.
Equivalent Quarter Course: MKTG 6120.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.



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