Sep 28, 2022  
2020-2021 Cal State East Bay Catalog 
    
2020-2021 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 485 - Establishing New Enterprises


Units: 3
In-depth coverage of procedures for setting up new businesses and of problems confronting managers during the critical start-up period.  Uses cases, situational analyses, and projects.

Prerequisites: ACCT 215, MKTG 300, FIN 300.
Equivalent Quarter Course: ENTR 4485.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently






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