COMM 387 - Advertising Design and Production

Units: 4
An applied course emphasizing creative copywriting and layout design, media planning and buying, and account management. Students acquire hands-on experience in the preparation of advertising materials for the Pioneer Advertising Agency.

Prerequisites: COMM 357.
Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.