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COMM 387 - Advertising Design and Production
Units: 4
An applied course emphasizing creative copywriting and layout design, media planning and buying, and account management. Students acquire hands-on experience in the preparation of advertising materials for the Pioneer Advertising Agency.
Prerequisites: COMM 357.
Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.
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