Apr 02, 2025  
2018-2019 Cal State East Bay Catalog 
    

COMM 361 - Professional Speaking in Strategic Communication


Units: 4
Principles, techniques, and skills for interpersonal and public speaking in advertising, public relations, and marketing communication. Topics include pitch presentations, talking to media, client briefings, speaker training modules, and multimedia presentations. Emphasis on message development, delivery, preparation and multimedia aids.

Co-requisites:    
Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.



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