COMM 358 - Principles of Public Relations

Units: 4
Principles of public relations as applied to the creation and production of messages for institutions and industry. Analysis of various and diverse “publics” and public opinion including investigation of the psychological, sociological, economic, political and ethical foundations.

Co-requisites:
Equivalent Quarter Course: COMM 4510.
Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.