Oct 20, 2020  
2018-2019 Cal State East Bay Catalog 
    
2018-2019 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 358 - Principles of Public Relations


Units: 4
Principles of public relations as applied to the creation and production of messages for institutions and industry. Analysis of various and diverse “publics” and public opinion including investigation of the psychological, sociological, economic, political and ethical foundations.

Co-requisites:    
Equivalent Quarter Course: COMM 4510.
Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.



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