Sep 21, 2020  
2018-2019 Cal State East Bay Catalog 
    
2018-2019 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 357 - Principles of Advertising


Units: 4
Principles of advertising applied to the creation and production of advertising messages in their many forms including the investigation of the psychological, sociological, economic, and legal aspects.  

Co-requisites:    
Equivalent Quarter Course: COMM 4520.
Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.



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