Sep 21, 2020  
2018-2019 Cal State East Bay Catalog 
    
2018-2019 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 321 - Research in Persuasive Communication


Units: 4
Social-scientific approaches to the study of persuasion. Emphasis on application of persuasion theories and principles, research on attitude structure and formation, attitude-behavior relationship, audience analysis, communication campaigns, and public opinion.  

Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.



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