MKTG 440 - Marketing Strategy

Units: 3
Integrate major themes in core and elective marketing courses. Topics include segmentation, targeting, positioning, differentiation, and other strategic considerations. Focus is on how to create, gain support for, and execute marketing plans that build strong and enduring businesses.

Equivalent Quarter Course: MKTG 4400.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.