MKTG 430 - International Marketing

Units: 3
International marketing concepts and applications including environmental and other factors that impact global marketing practices. Through a mix of lectures, cases, and/or projects, students will understand the role of culture in developing an international marketing strategy.

Equivalent Quarter Course: MKTG 4470.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.