Nov 28, 2022  
2018-2019 Cal State East Bay Catalog 
    
2018-2019 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 427 - Digital Marketing and Social Media


Units: 3
Use of digital and social media in the marketing of goods and services. Topics include: the relevance of emerging digital technologies to marketing activities, the problems and opportunities that digital marketing activities pose for the marketing managers. 

Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.



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