Dec 06, 2022  
2018-2019 Cal State East Bay Catalog 
    
2018-2019 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 424 - Sales Management


Units: 3
The sales process, the relationship between sales and marketing, sales force structure, customer relationship management, use of technology to improve sales force effectiveness, and issues in recruiting, training, motivating, compensating and retaining salespeople.

Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.



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