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Dec 02, 2024
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MKTG 426 - Advertising and Promotion Management Units: 3 Managing the firm’s promotion functions including advertising, personal selling, sales promotions, and public relations. Topics include: defining the market, setting advertising and promotion goals and budgets, developing message strategy and media plan, evaluating campaigns.
Equivalent Quarter Course: MKTG 3410. Possible Instructional Methods: Entirely On-ground, Entirely On-line. Grading: A-F grading only.
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