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Apr 02, 2025
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MKTG 420 - Product, Service, and Brand Management
Units: 3
Product concept evaluation, optimal product design, test marketing, market segmentation, product planning, service delivery, failure, and recovery, service quality, branding elements, brand equity, and strategic branding.
Equivalent Quarter Course: MKTG 3440.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
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