Dec 06, 2022  
2018-2019 Cal State East Bay Catalog 
    
2018-2019 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 420 - Product, Service, and Brand Management


Units: 3
Product concept evaluation, optimal product design, test marketing, market segmentation, product planning, service delivery, failure, and recovery, service quality, branding elements, brand equity, and strategic branding.

Equivalent Quarter Course: MKTG 3440.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.



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