|
Dec 04, 2024
|
|
|
|
MKTG 314 - Consumer Behavior Units: 3 Major concepts, theories, and applications of consumer behavior. Focus on the “why” of marketing- why consumers prefer certain products and services to other alternatives and the techniques that marketers use to understand and influence consumer’s needs and wants.
Equivalent Quarter Course: MKTG 4417. Possible Instructional Methods: Entirely On-ground, Entirely On-line. Grading: A-F grading only.
Add to Folder (opens a new window)
|
|