MKTG 314 - Consumer Behavior

Units: 3
Major concepts, theories, and applications of consumer behavior. Focus on the “why” of marketing- why consumers prefer certain products and services to other alternatives and the techniques that marketers use to understand and influence consumer’s needs and wants.

Equivalent Quarter Course: MKTG 4417.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.