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Oct 09, 2024
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MKTG 312 - Marketing Analytics Units: 3 Marketing analytics metrics and models. Understand how to use data to approach marketing issues analytically. Topics include resource allocation analytics, product analytics, marketing-mix analytics, customer analytics, and digital analytics. Quantitative techniques enforced through case-based learning.
Possible Instructional Methods: Entirely On-ground, Entirely On-line. Grading: A-F grading only.
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