MKTG 310 - Marketing Research

Units: 3
Marketing research process. Topics include problem formulation, research design, research instrument development, data collection and analysis, and report writing and presentation. Students implement marketing research techniques through assignments and/or projects.

Equivalent Quarter Course: MKTG 3445.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.