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Dec 04, 2024
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MKTG 310 - Marketing Research Units: 3 Marketing research process. Topics include problem formulation, research design, research instrument development, data collection and analysis, and report writing and presentation. Students implement marketing research techniques through assignments and/or projects.
Equivalent Quarter Course: MKTG 3445. Possible Instructional Methods: Entirely On-ground, Entirely On-line. Grading: A-F grading only.
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