Nov 28, 2022  
2018-2019 Cal State East Bay Catalog 
    
2018-2019 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 620 - Product and Brand Management


Units: 3
Management of the firm’s product or service offerings. Key topics include product development, product positioning, estimation of market potential, and profitable brand strategies. Emphasis on development of meaningful criteria for decision making in the area of product and brand management.

Prerequisites: Post-baccalaureate standing and BUS 607.
Equivalent Quarter Course: MKTG 6411.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.



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