MKTG 614 - Buyer Behavior

Units: 3
Theories, concepts, methods, and empirical findings regarding buyers’ decision making processes and choice behavior from buyers, marketers, and public policy makers’ perspectives. Lectures, discussion research articles, case analysis, and research project emphasized.

Prerequisites: BUS 607.
Equivalent Quarter Course: MKTG 6410.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.