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2018-2019 Cal State East Bay Catalog 
    
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COMM 256 - Persuasion Theory and Practice

Units: 4
Identify, examine, and apply theories of persuasive communication. Emphasis on cultural and diversity variables, media, and strategic applications.

Equivalent Quarter Course: COMM 3560; COMM 320 also equivalent to COMM 3560.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F or CR/NC (student choice).


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