Nov 24, 2024  
2018-2019 Cal State East Bay Catalog 
    
2018-2019 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 470 - Communication Campaigns


Units: 4
Study of research, practice, and criticism of communication campaigns in public, political, and professional settings. Topics may include persuasion, media effects, political communication, relationships between public relations, advertising, and media.

Possible Instructional Methods: Entirely On-ground.
Grading: A-F or CR/NC (student choice).



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