BUS 607 - Marketing Management

Units: 3
Advanced concepts and analysis with a strategic focus on developing marketing plans and programs. Focus on marketing decisions in a globally competitive environment concerning market segmentation, targeting, and positioning. Covers the core marketing management concepts within a strategic framework.

Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MKTG 6215.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.