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Aug 31, 2024
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REC 670 - Advanced Marketing in Hospitality, Recreation and Tourism Units: 3 Advanced marketing theory and critical thinking skills applied to support strategic decision making. Developing a marketing campaign through market research. Selecting appropriate media, partnerships, and effective promotion and advertising techniques. Services marketing in Hospitality, Recreation and Tourism industries.
Prerequisites: Department consent. Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground). Grading: A-F grading only.
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