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Management: Graduate |
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BAN 632 - Big Data Technology and Applications
Units: 3
Key technologies and applications for big data analytics. Topics include: distributed file systems, big data input/output, streaming technologies, techniques for parallel processing, and big data application development.
Prerequisites: BAN 601.
Equivalent Quarter Course: ITM 6273.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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BAN 660 - Advanced Topics in Big Data
Units: 3
Newest technologies for Big Data analytics. Topics include: new tools, algorithms, and platforms for Big Data storage, processing, analysis, visualization, and application.
Prerequisites: Post-baccalaureate standing.
Repeatability: May be repeated twice for credit for a maximum of 9 units.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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BAN 670 - Advanced Topics in Analytics
Units: 3
Recent development in various topics of analytics, which include, but not limited to, advanced data visualization, machine learning, text mining and web analytics, natural language processing, and industrial applications of data analytics.
Strongly Recommended Preparation: College Algebra, Statistics and Object-Oriented Programming.
Prerequisites: BAN 612.
Repeatability: May be repeated twice for credit for a maximum of 9 units.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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BAN 671 - Data Analytics with R
Units: 3
Focus on applying business analytics techniques using R programming. Emphasis on using R syntax and packages for data manipulation, visualization and advanced analytics in the context of business environment.
Prerequisites: All of: BAN 601, BAN 602, BAN 620.
Possible Instructional Methods: Entirely On-ground, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.
Units: 3 |
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BAN 672 - Data Analytics with SAS
Units: 3
Focus on applying business analytics techniques using SAS programming. Emphasis on using SAS syntax and modules for data manipulation, visualization and advanced analytics to solve real world business problems.
Prerequisites: All of: BAN 601, BAN 602, BAN 620.
Possible Instructional Methods: Entirely On-ground, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.
Units: 3 |
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BAN 673 - Time Series Analytics
Units: 3
Introduces fundamental concepts and methods of time series analytics. Topics include evaluation of data patterns, moving averages, smoothing models, regression-based forecasting, and ARIMA models. Emphasis is on hands-on experience in applying time series analytics in business.
Prerequisites: BAN 602.
Possible Instructional Methods: Entirely On-ground, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.
Units: 3 |
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BAN 674 - Machine Learning for Business Analytics
Units: 3
Covers key topics in machine learning and their applications to business, including but not limited to, supervised and unsupervised learning, regularization, anomaly detection, and recommender systems.
Prerequisites: All of: BAN 601, BAN 602, BAN 620.
Possible Instructional Methods: Entirely On-ground, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.
Units: 3 |
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BAN 675 - Text Mining and Social Media Analytics
Units: 3
Covers basic natural language processing techniques, document representation, text categorization, sentiment analysis, topic modeling, text visualization, and social media analytics.
Prerequisites: All of: BAN 601, BAN 602, BAN 620.
Possible Instructional Methods: Entirely On-ground, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.
Units: 3 |
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BAN 676 - Deep Learning for Business Applications
Units: 3
Concepts, design and implementation of deep learning models for business analytics. Topics include Deep Neural Networks, Convolutional Neural Networks, Recurrent Neural Networks such as Long Short Term Memory and business value of deep learning technology.
Prerequisites: All of: BAN 601, BAN 602, BAN 620.
Possible Instructional Methods: Entirely On-ground, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.
Units: 3 |
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BAN 693 - Business Analytics Capstone Project
Units: 3
This course includes a project to solve a practical problem by applying and integrating the knowledge and skills learned in the Business Analytics degree program. The capstone project will use real business data from an identified organization.
Prerequisites: Department consent.
Co-requisites: BAN 632.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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BUS 601 - Leadership and Communication in Organizations
Units: 3
Leadership and communication skills needed in modern organizations. Problem-solving, diversity and cross-cultural awareness, ethics, and teams within the context of leadership, as well as focusing on the role of persuasive communication in leadership.
Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MKTG 6120 or MGMT 6225.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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BUS 602 - Business Analytics for Managers
Units: 3
Applying business analytics techniques to leverage data in business decision making. Course emphasizes formulating models to address real world problems, implementing models in spreadsheet environment and interpreting modeling results. Topics include descriptive, predictive and perspective analytics.
Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MGMT 6015.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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BUS 603 - Managing Complex Issues in Global Context
Units: 3 ; G.E./G.R. Area: UWSR
Managers face complex cultural, economic, political, technological, and environmental issues emerging in an increasingly dynamic global context. Using lectures, case studies, and projects, this course develops systematic approaches to managing a shifting array of complex issues in a global context.
Prerequisites: Post-baccalaureate standing ; and and either CR (credit) in ENGL 300 or ENGL 301 and a score of 7 on the first-tier portfolio; or score of 7 or better on the Writing Skills test; or satisfaction of the graduation writing assessment requirement (GWAR) at any CSU campus including the UWSR at Cal State East Bay. Credit unavailable through challenge. Note: see Errata chapter for changes
Equivalent Quarter Course: MGMT 6120.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
G.E./G.R. Area Satisfied: University Writing Skills Requirement
Units: 3 ; G.E./G.R. Area: UWSR |
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BUS 608 - Operations and Supply Chain Management
Units: 3
Managing and controlling processes that produce and deliver goods and services of a company. Topics include operations and supply chain strategy, product/process design and improvement, capacity and constraint management, quality management and control, lean management, and inventory management.
Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MGMT 6220.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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BUS 609 - Negotiation and Conflict Resolution
Units: 3
Develops negotiation and conflict resolution skills needed for managerial and entrepreneurial success. Students learn conflict mapping, distributive and integrative bargaining, alternate dispute resolution, and cultural differences; to develop effective strategies for negotiating deals and for conflict resolution.
Prerequisites: Post-baccalaureate standing and satisfaction of the University Writing Skills Requirement (UWSR).
Equivalent Quarter Course: MGMT 6520.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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BUS 693 - Strategic Management Capstone (Project)
Units: 3
An integrative capstone experience in which students take a top management perspective to conduct strategic situational analysis and develop a business plan for a strategic initiative that drives competitive advantage. Real world organizational strategies will be emphasized.
Strongly Recommended Preparation: A minimum of 27 units of core and/or concentration courses.
Prerequisites: Department consent and satisfaction of the WST.
Equivalent Quarter Course: MGMT 6800 or ENTR 6800.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 610 - Strategic Human Resources Management
Units: 3
Application of theories from multiple disciplines to analyze core topics in strategic human resources management, including recruitment and screening, training, performance evaluation, compensation and benefits, job design, promotions, downsizing, outsourcing, unions, labor law, internal labor markets, and high-commitment HRM.
Prerequisites: Completion of University Writing Skills Requirement (UWSR) and post-baccalaureate standing.
Equivalent Quarter Course: MGMT 6612.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 612 - Strategic Compensation and Reward Systems
Units: 3
Design of compensation and benefits systems to attract, retain, and motivate top talent in dynamic organizational environments shaped by market, political, legal, and union constraints. Worker behavior responses to the structure of compensation systems are emphasized.
Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MGMT 6615.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 614 - Talent Management
Units: 3
The talent management process organizations typically follow to attract, develop, motivate, and retain productive, engaged employees. It reviews key concepts and current business practices for effective employee recruitment and development, performance management, succession planning, and retention strategies.
Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MGMT 6618.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 616 - People Analytics
Units: 3
Data analysis of human resource management issues, such as recruitment, compensation, performance management, leadership, and employee engagement. Topics include systematic collection, analysis, and interpretation of data to enable strategic decision making for HR functions.
Prerequisites: BUS 602 and post-baccalaureate standing.
Equivalent Quarter Course: MGMT 6622.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 618 - Human Resources and the Law
Units: 3
HRM decision-making in a complex and changing legal environment, covering key laws that encompass the employment relationship as well as emerging legal issues in HRM. The course focuses on application of legal topics to real-world HRM situations.
Prerequisites: Post-baccalaureate standing.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 620 - Leading Teams and Managing Creativity
Units: 3
Development of skills in effectively leading teams and fostering creativity. Explores interpersonal processes, team structure, intra-team relationships, and knowledge sharing as factors influencing team effectiveness; and theoretical conceptualizations of creativity and practical methods for fostering creativity in individuals and teams.
Prerequisites: Post-baccalaureate standing.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 622 - Managing the Global Workplace
Units: 3
Workforce issues faced by global managers and their solutions in the context of management theory and practice. International human resource & cross-cultural management issues in international organizations.
Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MGMT 6675.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 624 - Special Topics in Human Resource Management and Organizational Behavior
Units: 3
Current issues in HRM/OB such as managing diversity, global leadership, leading change and transformation, organizational development, organizational design, and high performance management.
Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MGMT 6613.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 650 - Global and Sustainable Supply Chains
Units: 3
Develop and manage supply chain performance drivers to improve performance, create value, increase competitiveness for firms. Topics include synthesis of global logistics, operations, purchasing, and distribution into a cohesive strategy, sustainability, and revenue management in supply chain.
Prerequisites: BUS 608.
Equivalent Quarter Course: MGMT 6150.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 652 - Service Operations Management
Units: 3
Effective and efficient management of service operations. Topics include service systems design, process analysis and improvement, facility location and layout, continuous quality improvement, managing queues, and scheduling.
Prerequisites: BUS 608.
Equivalent Quarter Course: MGMT 6141.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 654 - Enterprise Planning and Control
Units: 3
Techniques used in planning and scheduling resources with Enterprise Resource Planning (ERP) systems. Topics include demand forecasting, aggregate planning, material and capacity requirements planning, supply chain planning, global sourcing, and customer relationship management.
Prerequisites: BUS 608.
Equivalent Quarter Course: MGMT 6130.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 656 - Quality and Lean Management
Units: 3
Quality and lean management, which are integral parts of modern business process development and improvement. Course topics include total quality management, six-sigma quality, lean management processes and tools, reliability management, statistical quality control, and ISO standards.
Prerequisites: BUS 608.
Equivalent Quarter Course: MGMT 6526.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 658 - Project Management
Units: 3
Processes, tools and techniques required in managing projects such as product development, construction, information systems and new business. Topics include project scope, schedule, cost and resource management, risk management, managing teams and project control.
Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MGMT 6155.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 660 - Healthcare Operations Management
Units: 3
Strategic and tactical decisions of operations management that are particular to the healthcare industry. Topics include healthcare process and capacity management, healthcare supply chains, healthcare technology, pharmacy operations, and patient and provider scheduling.
Prerequisites: BUS 608.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 662 - Operations Analytics
Units: 3
Quantitative analysis of data that can be used to make efficient and profitable decisions in various operations settings. The emphasis is on utilizing methods and software of big data analytics in operations management.
Prerequisites: BUS 602.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 670 - Strategic Industry and Competitive Analysis
Units: 3
Key concepts, tools, and principles of industry analysis, competitive analysis, and strategy formulation. Students learn to understand industry structure, develop competitive strategies, define firm boundaries, allocate critical resources, and position firms for value creation and capture.
Equivalent Quarter Course: MGMT 6420.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 675 - Innovation Strategy
Units: 3
Applying strategic and entrepreneurial skills and processes effectively to manage innovation in firms. It examines the theory and evaluates approaches for developing new ideas for business practices, technologies, products, and industries.
Equivalent Quarter Course: MGMT 6470.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 676 - Global Strategy
Units: 3
Integrative study of how multinational firms position themselves and diversify their activities in global markets. Emphasis is on firm strategies that fit in the global competitive context, decisions to enter foreign markets, and how to develop and implement global strategies.
Equivalent Quarter Course: MGMT 6440.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 677 - International Field Immersion
Units: 3
Deep explorations of the key factors influencing global business through a field trip overseas. International field immersion offers a mix of site visits and discussions with local business, organization, and government leaders to investigate entrepreneurship, leadership, innovation, and culture.
Prerequisites: Department consent.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 678 - Design Thinking for Leaders
Units: 3
In this course, students will creatively and analytically use design and system thinking to more effectively solve problems in any domain. This course develops students’ skills to conceive, organize, lead, implement, and evaluate successful design projects.
Strongly Recommended Preparation: All CBE and University proficiencies.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 680 - Sustainability Strategy
Units: 3
How businesses develop and implement strategies to promote environmental, social, and economic sustainability. Students examine roles and responsibilities of managers and learn how to apply the tools of strategic management to the challenges and opportunities of sustainability.
Strongly Recommended Preparation: All CBE and University proficiencies.
Equivalent Quarter Course: MGMT 6460.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 685 - Non-Market Strategy
Units: 3
Strategies for profit and non-profit organizations to gain an advantage in the political economy. Covers the dynamics among public policy and trade, innovation, entrepreneurship. Topics include investment risks, lobbying, CSR and working with supra-national institutions.
Strongly Recommended Preparation: All CBE and University proficiencies.
Prerequisites: Department consent.
Equivalent Quarter Course: MGMT 6215.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 688 - Business Opportunity Consulting Project
Units: 3
Project course building on the lecture courses offered in the Strategy & Innovation MBA Concentration. Students will leave the classroom behind and enter the creative and analytical world of consulting. Students will negotiate and complete a client-facing business design project.
Strongly Recommended Preparation: One elective course from the Strategy & Innovation concentration.
Prerequisites: Department consent.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 690 - Independent Study
Units: 1-4
Independent study under the supervision of a member of the graduate faculty.
Prerequisites: Department consent and minimum 3.0 GPA.
Equivalent Quarter Course: MGMT 6900.
Repeatability: May be repeated for credit, with department consent, for a total of 12 units.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 1-4 |
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MGMT 697 - Issues in Management
Units: 3
Readings, discussion, and research on contemporary and/or significant issues in Management.
Equivalent Quarter Course: MGMT 6999.
Repeatability: May be repeated once for credit when content varies, for a maximum of 6 units.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MGMT 698 - Internship
Units: 1-3
Formal advanced work opportunities integrating the academic program with their career aspirations. Integral advanced hands-on experience enhancing education and preparing for professional and personal success.
Prerequisites: Department consent and minimum 3.0 GPA.
Credit Restrictions: No units may be applied to any CBE graduate degree.
Equivalent Quarter Course: MGMT 6898.
Repeatability: May be repeated with department consent for a maximum of 6 units.
Possible Instructional Methods: Entirely On-ground.
Grading: CR/NC grading only.
Units: 1-3 |
Marine Science |
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MSC 403 - Marine Ecology
Units: 4
Field-oriented introduction to the interrelationship between marine and estuarine organisms and their environment; emphasis on quantitative data collection and analysis.
Prerequisites: Department consent.
Equivalent Quarter Course: MSC 4103.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 405 - Marine Science Diving
Units: 3
Skin/SCUBA diving course with pool-training, ten ocean dives. Diving physics, physiology, diving environments, night diving and research diving. Successful completion gives AAUS and MLML scientific diver certification. CERTIFIED SCUBA DIVER (OR EQUIVALENCY), physical examination and ability to pass swimming test required.
Prerequisites: Department consent, junior, senior or post baccalaureate standing and Biological or Marine Science major.
Credit Restrictions: Not for major credit.
Equivalent Quarter Course: MSC 4105.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MSC 412 - Marine Birds and Mammals
Units: 4
Systematics, morphology, ecology and biology of marine turtles, birds, and mammals. Upper division college vertebrate zoology required.
Strongly Recommended Preparation: MSC 403.
Prerequisites: Department consent.
Equivalent Quarter Course: MSC 4112.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 413 - Marine Ichthyology
Units: 4
A description of the taxonomy, morphology and ecology of marine fishes. Both field and laboratory work concentrate on the structure, function and habits of marine fishes and the ecological interactions of these fishes with their biotic and abiotic surroundings. College zoology or equivalent required.
Strongly Recommended Preparation: MSC 403.
Prerequisites: Department consent.
Equivalent Quarter Course: MSC 4113.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 424 - Marine Invertebrate Zoology I
Units: 4
A field-oriented introduction to the structure, systematics, evolution, and life histories of the major and minor marine phyla. College zoology or equivalent required.
Strongly Recommended Preparation: MSC 403.
Prerequisites: Department consent.
Equivalent Quarter Course: MSC 4124.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 425 - Marine Invertebrate Zoology II
Units: 3
A field-oriented survey of the common marine invertebrates of the major intertidal habitats in and around Monterey Bay. Focus will be on identification and natural history. College zoology required.
Strongly Recommended Preparation: MSC 403, MSC 424.
Prerequisites: Department consent.
Equivalent Quarter Course: MSC 4125.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MSC 431 - Marine Botany
Units: 4
Introduction to the plants of the sea, with emphasis on the morphology, taxonomy and natural history of seaweeds and seagrasses.
Strongly Recommended Preparation: MSC 403.
Prerequisites: Department consent.
Equivalent Quarter Course: MSC 4131.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 435 - Physiology of Marine Algae
Units: 4
Understanding the adaptations of marine algae to their environment. Physiological topics will include respiration, enzyme activity, and biochemical composition. Hands-on experience in basic electronic instrumentation, chemical separations, optical measurements, culturing methods and radioisotope techniques.
Prerequisites: All of: MSC 403, MSC 431, MSC 444.
Equivalent Quarter Course: MSC 4135.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 441 - Geological Oceanography
Units: 4
A study of the structures, physiography, and sediments of the sea bottom and shoreline.
Strongly Recommended Preparation: Undergraduate course in general geology.
Prerequisites: Department consent.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 442 - Physical Oceanography
Units: 4
An introduction to the nature and causes of various oceanic motions including currents, waves, tides and mixing, and the physical properties of seawater.
Strongly Recommended Preparation: College algebra, college physics and calculus.
Prerequisites: Department consent.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 443 - Chemical Oceanography
Units: 4
An introduction to the theoretical and practical aspects of the chemistry of the oceans, including major salts, dissolved gases, nutrient ions, carbonate system, transient tracers, and shipboard sampling techniques.
Strongly Recommended Preparation: One year of college chemistry.
Prerequisites: Department consent.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 444 - Biological Oceanography
Units: 4
The ocean as an ecological system: the complexity of environmental influences on plankton; the transfer of organic matter between trophic levels; and nutrient cycles. Laboratory sessions will include methods in sampling, shipboard techniques, identification of plankton, and current analytical techniques.
Strongly Recommended Preparation: General biology and general chemistry.
Prerequisites: Department consent.
Equivalent Quarter Course: MSC 4144.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 490 - Independent Study
Units: 1-4
Faculty-directed study of selected problems; open to undergraduate students with adequate preparation. Students may apply no more than 12 units of independent study in the major department and 8 units in other departments toward a baccalaureate degree.
Prerequisites: Department consent and minimum 2.0 GPA.
Equivalent Quarter Course: MSC 4900.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 1-4 |
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MSC 497 - Topics in Marine Sciences
Units: 1
The study of a selected area in the marine sciences. The subjects will vary depending on student demand and availability of instructors.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 1 |
Marine Science: Graduate |
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MSC 601 - Library Research Methods in Marine Science
Units: 1
Students will gain an advanced understanding of the nature of scientific information. Assignments provide the framework for using and evaluating a variety of information sources in marine and ocean sciences.
Prerequisites: Department consent and post-baccalaureate standing.
Equivalent Quarter Course: MSC 6201.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 1 |
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MSC 602 - Oceanographic Instrumentation
Units: 4
Principles of instruments used in oceanographic research, introduction to electronics, and applications of instrument measurements. Emphasis will vary from CTD profilers, current meters, radiometry and chemical measurement.
Prerequisites: Post-baccalaureate standing, MSC 441 and MSC 442.
Equivalent Quarter Course: MSC 6202.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 604 - Sampling and Experimental Design
Units: 4
Basic design of experiments and field sampling, including random and systemic sampling, subsampling, survey techniques, single and multifactor experiments using randomized, nested, and blocked experimental designs, and data analyses.
Prerequisites: MSC 403 and post-baccalaureate standing.
Equivalent Quarter Course: MSC 6204.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 606 - Molecular Biological Techniques
Units: 4
An overview of concepts and techniques for the isolation, characterization, and analysis of DNA and RNA, including standard methods (amplification, cloning, and sequencing), as well as selected specialized techniques (analysis of gene expression). Lectures focus on marine science applications.
Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MSC 6206.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 608 - Scientific Methods
Units: 4
The strengths and limitations of various types of scientific reasoning, methodology, and analysis as they relate to scientific progress. Activities include: class discussions; computer, laboratory, and field experiences; critical thinking and writing skill development. Lecture Units: 3; Lab Units: 1
Prerequisites: Post-baccalaureate standing and department consent.
Equivalent Quarter Course: MSC 6208.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 611 - Ecology of Marine Turtles, Birds and Mammals
Units: 4
Community approach to the ecology of marine turtles, birds, and mammals using experimental and sampling methodology. Field studies will examine the distribution, abundance, trophic ecology, and behavior of birds and mammals in Elkhorn Slough and Monterey Bay. Lecture Units: 3; Lab Units: 1
Prerequisites: Post-baccalaureate standing, MSC 403, MSC 412, and department consent.
Equivalent Quarter Course: MSC 6211.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 612 - Advanced Topics in Marine Vertebrates
Units: 4
Advanced consideration of the ecology, physiology and phylogeny of fishes, birds, reptiles or mammals, emphasizing current literature and research. Topics and emphasis will vary with term and instructor.
Prerequisites: Post-baccalaureate standing and either MSC 412 or MSC 413.
Equivalent Quarter Course: MSC 6212.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 621 - Advanced Topics in Marine Invertebrates
Units: 4
Advanced considerations of the ecology, physiology and phylogeny of the various invertebrate phyla emphasizing current literature and research. Topics and emphasis will vary from term to term.
Prerequisites: Post-baccalaureate standing and MSC 424.
Equivalent Quarter Course: MSC 6221.
Repeatability: May be repeated for credit for a maximum of 8 units.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 631 - Biology of Seaweeds
Units: 4
Discussions of marine macroalgal biology with extensive reading of original literature. Ecologically oriented individual research projects involving laboratory culture and field experimentation. Lecture Units: 3; Lab Units: 1
Prerequisites: Post-baccalaureate standing and MSC 431.
Equivalent Quarter Course: MSC 6231.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 633 - Advanced Topics in Marine Ecology
Units: 4
Selected topics and current issues in marine ecology. The subjects will vary depending on student demand and availability of instructors.
Prerequisites: MSC 403.
Equivalent Quarter Course: MSC 6233.
Repeatability: Course may be repeated for credit for a maximum of 8 units when topic varies.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 634 - Advanced Biological Oceanography
Units: 4
Experimental techniques in biological oceanography with emphasis on problems important in plankton ecology. Course includes lectures, labs, and discussions of current research problems. An individual research project involving the use of one or more modern analytical tools will be required. Lecture Units: 3; Lab Units: 1
Prerequisites: Post-baccalaureate standing and MSC 444.
Equivalent Quarter Course: MSC 6234.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 642 - Plate Tectonics
Units: 3
Historical background, modern theory and geophysical evidence of continental drift sea floor spreading and plate tectonics. Examinations of the impact of the recent revolution in historical geology. Offered alternate fall semesters.
Prerequisites: Post-baccalaureate standing and MSC 441.
Equivalent Quarter Course: MSC 6242.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MSC 646 - Geology of the Monterey Bay Region
Units: 4
Geology, tectonics and active naturally occurring processes in the Monterey Bay region and in the Monterey Bay National Marine Sanctuary. The geologic and tectonic history of central California, plate tectonic processes, representative stratigraphy and geomorphology of the Monterey Bay region.
Prerequisites: Post-baccalaureate standing and MSC 441.
Equivalent Quarter Course: MSC 6246.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 648 - Marine Benthic Habitat Mapping Techniques
Units: 4
The collection and interpretation of geophysical data that can be used to characterize marine benthic habitats. Techniques used to identify and characterize marine benthic habitats, including echosounders, multibeam bathymetry and backscatter, sidescan sonar, seismic profiling, and GIS will be reviewed.
Prerequisites: Post-baccalaureate standing and MSC 441.
Equivalent Quarter Course: MSC 6248.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 651 - Marine Geochemistry
Units: 4
Geochemical processes in the oceans: thermodynamics of low temperature aqueous reactions, weathering, oxidation-reduction and biologically mediated reactions, processes occurring at the sea floor and air-sea interface. Offered as needed.
Prerequisites: Post-baccalaureate standing, MATH 130, MATH 131 and MSC 443.
Equivalent Quarter Course: MSC 6251.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 661 - Mixing, Estuarine and Sediment Transport
Units: 4
Dynamical processes in estuarine and coastal systems, with an emphasis on flow, friction, sediment transport, mixing and diffusion of mass and biogeochemical constituents (nutrients and oxygen, others). Discussion of recent literature.
Prerequisites: Post-baccalaureate standing and MSC 442.
Equivalent Quarter Course: MSC 6261.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 663 - Data Analysis Techniques in Marine Science
Units: 4
Introduction to using observational oceanographic data, with hands-on practice in scientific programming for data analysis. Lecture, discussion, and practical experience including the use of existing programs and subroutine libraries. Semester project required. Lecture Units: 3; Lab Units: 1
Prerequisites: Post-baccalaureate standing and department consent.
Equivalent Quarter Course: MSC 6263.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 671 - Population Biology
Units: 3
Principles of the interactions among marine organisms that result in the alteration of population structures. Techniques for assessment and management of populations.
Prerequisites: Post-baccalaureate standing and MSC 403.
Equivalent Quarter Course: MSC 6271.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MSC 672 - Subtidal Ecology
Units: 4
The ecology of nearshore rocky subtidal populations and communities with emphasis on kelp forests. Review of original literature. Fieldwork with SCUBA including group projects on underwater research techniques and community analysis, and individual research on ecological questions chosen by students. Lecture Units: 3; Lab Units: 1
Prerequisites: Post-baccalaureate standing, MSC 403 and department consent.
Equivalent Quarter Course: MSC 6272.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 674 - Advanced Topics in Oceanography
Units: 4
The study of a selected area of oceanography. The subjects will vary depending on student demand and availability of instructors.
Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MSC 6274.
Repeatability: Course may be repeated for credit for a maximum of 8 units when topic varies.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 680 - Scientific Writing
Units: 3
Techniques and strategies of scientific writing used for proposals, journal submissions, and abstracts for meetings. Students will develop their writing skills by preparing, editing, and rewriting manuscripts. There is a maximum of 12 students allowed to register for this course.
Prerequisites: Department consent and post-baccalaureate standing.
Equivalent Quarter Course: MSC 6280.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 3 |
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MSC 681 - Coastal Dynamics
Units: 4
Oceanographic dynamics of coastal environments, with an emphasis on eastern boundary current systems influenced by coastal upwelling. Interactions of physical and geological oceanography and how both affect coastal ecosystem dynamics.
Prerequisites: Post-baccalaureate standing, and either MSC 442 or MSC 441.
Equivalent Quarter Course: MSC 6281.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 689 - Research in Marine Science
Units: 2
Independent investigations of an advanced character for the graduate student with adequate preparation.
Prerequisites: Department consent and post-baccalaureate standing.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 2 |
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MSC 690 - Independent Study
Units: 1-4
Independent study under the supervision of a member of the graduate faculty.
Prerequisites: Department consent and minimum 3.0 GPA.
Equivalent Quarter Course: MSC 6900.
Repeatability: May be repeated for credit, with department consent, for a total of 12 units.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 1-4 |
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MSC 691 - University Thesis
Units: 4
Development and writing of a formal research paper for submission to the university in the specified format. Supervision by a departmental committee, at least one of whom must be a Cal State East Bay faculty member. Oral defense is required. (See “University Thesis Writing Guide,” available online at www.csueastbay.edu/thesiswritingguide.)
Prerequisites: Department consent and M.S. Marine Science major.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 4 |
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MSC 697 - Graduate Seminar in Marine Science
Units: 2
Seminar topics will change each semester. Each student will be required to give at least one seminar. May be repeated for credit. Offered spring and fall semesters.
Prerequisites: Department consent and post-baccalaureate standing.
Equivalent Quarter Course: MSC 6285.
Repeatability: May be repeated for credit for a maximum of 4 units.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Units: 2 |
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BUS 325 - Marketing Principles
Units: 3
Overview of marketing concepts and practical applications including considerations in designing effective marketing programs. Through a mix of lectures, discussions, and/or projects, students will understand the scope, the process, and the role of marketing in business firms and non-profit organizations.
Equivalent Quarter Course: MKTG 3401.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 305 - Business Communication
Units: 3 ; GE/GR Area: UWSR
Students develop abilities to communicate effectively; write and revise business documents and work to understand communication in business environments and cross-cultural settings; fulfills Writing II for transfer students who have completed an approved transfer program without a second composition course.
(See Errata for changes to this content).
Prerequisites: Junior standing or above; and either CR (credit) in ENGL 300 or ENGL 301 and a score of 7 on the first-tier portfolio; or score of 7 or better on the Writing Skills test; or satisfaction of the graduation writing assessment requirement (GWAR) at any CSU campus including the UWSR at Cal State East Bay. Credit unavailable through challenge.
Equivalent Quarter Course: MKTG 3495.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
G.E./G.R. Area Satisfied: University Writing Skills Requirement
Units: 3 ; GE/GR Area: UWSR |
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MKTG 310 - Marketing Research
Units: 3
Marketing research process. Topics include problem formulation, research design, research instrument development, data collection and analysis, and report writing and presentation. Students implement marketing research techniques through assignments and/or projects.
Equivalent Quarter Course: MKTG 3445.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 312 - Marketing Analytics
Units: 3
Marketing analytics metrics and models. Understand how to use data to approach marketing issues analytically. Topics include resource allocation analytics, product analytics, marketing-mix analytics, customer analytics, and digital analytics. Quantitative techniques enforced through case-based learning.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 314 - Consumer Behavior
Units: 3
Major concepts, theories, and applications of consumer behavior. Focus on the “why” of marketing- why consumers prefer certain products and services to other alternatives and the techniques that marketers use to understand and influence consumer’s needs and wants.
Equivalent Quarter Course: MKTG 4417.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 398 - Internship
Units: 1-3
Introduction to the internship experience; integration of the academic program with career aspirations; emphasis on internship readiness and preparation for professional success.
Prerequisites: Department consent and minimum 2.0 GPA.
Credit Restrictions: No units may be applied to any CBE major or minor.
Equivalent Quarter Course: MKTG 3898.
Repeatability: May be repeated with department consent for a maximum of 6 units.
Possible Instructional Methods: Entirely On-ground.
Grading: CR/NC grading only.
Units: 1-3 |
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MKTG 415 - Corporate Communications
Units: 3
Development of organizational image campaigns by identifying corporate culture, corporate image, intra-organizational goals. Determining media strategies, tactics, and tools for lobbying, trade organization relations, press agentry, publicity, internal communications, and public opinion research included in the context of social responsibility.
Equivalent Quarter Course: MKTG 4415.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 420 - Product, Service, and Brand Management
Units: 3
Product concept evaluation, optimal product design, test marketing, market segmentation, product planning, service delivery, failure, and recovery, service quality, branding elements, brand equity, and strategic branding.
Equivalent Quarter Course: MKTG 3440.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 424 - Sales Management
Units: 3
The sales process, the relationship between sales and marketing, sales force structure, customer relationship management, use of technology to improve sales force effectiveness, and issues in recruiting, training, motivating, compensating and retaining salespeople.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 425 - Business-to-Business Marketing
Units: 3
Strategy development for marketers whose customers include other businesses, the government, and institutions. It explores the buying behavior of organizations as customers. Other topics include segmentation, product development, distribution, pricing, and personal selling and sales management.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 426 - Advertising and Promotion Management
Units: 3
Managing the firm’s promotion functions including advertising, personal selling, sales promotions, and public relations. Topics include: defining the market, setting advertising and promotion goals and budgets, developing message strategy and media plan, evaluating campaigns.
Equivalent Quarter Course: MKTG 3410.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 427 - Digital Marketing and Social Media
Units: 3
Use of digital and social media in the marketing of goods and services. Topics include: the relevance of emerging digital technologies to marketing activities, the problems and opportunities that digital marketing activities pose for the marketing managers.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 430 - International Marketing
Units: 3
International marketing concepts and applications including environmental and other factors that impact global marketing practices. Through a mix of lectures, cases, and/or projects, students will understand the role of culture in developing an international marketing strategy.
Equivalent Quarter Course: MKTG 4470.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 440 - Marketing Strategy
Units: 3
Integrate major themes in core and elective marketing courses. Topics include segmentation, targeting, positioning, differentiation, and other strategic considerations. Focus is on how to create, gain support for, and execute marketing plans that build strong and enduring businesses.
Equivalent Quarter Course: MKTG 4400.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 485 - Establishing New Enterprises
Units: 3
In-depth coverage of procedures for setting up new businesses and of problems confronting managers during the critical start-up period. Uses cases, situational analyses, and projects.
Prerequisites: All of: ACCT 215, BUS 325, BUS 330.
Equivalent Quarter Course: ENTR 4485.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 487 - Practicum in Small Business Management
Units: 3
Student consultant teams assisting small businesses; responsibilities include reviewing performance; isolating problems; researching solutions; presenting oral analysis to class; preparing written reports for business.
Strongly Recommended Preparation: BUS 340.
Prerequisites: All of: ACCT 215, BUS 325, BUS 330, ECON 380, MGMT 350.
Equivalent Quarter Course: ENTR 4490.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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MKTG 490 - Independent Study
Units: 1-4
Independent study under the supervision a department faculty member.
Prerequisites: Department consent and minimum 2.0 GPA.
Credit Restrictions: No more than 12 units of independent study may be applied in the major department and 8 units in other departments to a baccalaureate degree.
Equivalent Quarter Course: MKTG 4900.
Repeatability: May be repeated for credit, with department consent, for a total of 12 units.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F or CR/NC (student choice).
Units: 1-4 |
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MKTG 497 - Seminar in Selected Marketing Topics
Units: 3
Selected topics emphasizing the integration of marketing literature with current business practices through seminar discussions and individual field investigations.
Equivalent Quarter Course: MKTG 4450.
Repeatability: May be repeated for credit for a maximum of 6 units when content varies.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.
Units: 3 |
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