Oct 31, 2024  
2017-2018 CSU East Bay Catalog 
    
2017-2018 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 6412 - Pricing Management


Units: 4
Pricing strategies, tactics, methods, laws, treatment of costs, effect of sales promotion, consideration of competition and customers for pricing. Lectures, discussion of relevant articles, and analyses of cases and pricing problems emphasized.



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