Oct 31, 2024  
2017-2018 CSU East Bay Catalog 
    
2017-2018 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 6411 - Product Management


Units: 4
Knowledge and skills in the process of designing and marketing of new and existing products. Topics include product design, product positioning, market definition, segmentation, test marketing, and demand forecasting. Lectures, cases, and hands-on experience emphasized. Prerequisites: All Fundamental Courses and MKTG 6215.



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