Oct 31, 2024  
2017-2018 CSU East Bay Catalog 
    
2017-2018 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 6410 - Buyer Behavior


Units: 4
Theories, concepts, methods, and empirical findings regarding buyers’ decision-making processes and choice behavior from buyers, marketers, and public policy makers’ perspectives. Lectures, discussion of research articles, case analysis, and research project emphasized. Prerequisites: All Fundamental Courses and MKTG 6215.



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